No promotion method is as stereotypical as email marketing. Identified by intrusive, chaotic mailings, spam, and its imminent death, it's a dinosaur in the world of digital tools, but still continues to explode the market with new technologies, work for customer retention, and bring profits. No matter what anyone predicts, the era of email marketing is far from over.
Just imagine, according to Statista, there are 4 billion daily email users. This number is expected to grow to 4.6 billion by 2025. Check this out: The world's population in 2021 is 7.9 billion, with 4.66 billion of those being Internet users. Just over 4 billion of all Internet users have an email account – about 85% of all users worldwide.
But for it to work, the email marketing strategy has to be well thought out. Lucky for you, we've done all the work. Read on for effective and relevant tips about modern email marketing strategy based on statistical data.