Episode 10: How to Stop Fooling Yourself & Get Ahead in B2B | The Science of B2B with Kerry Cunningham
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5 min read
Episode 10: How to Stop Fooling Yourself & Get Ahead in B2B | The Science of B2B with Kerry Cunningham

In this episode, we apply Feynman's first principle (don't fool yourself) to business and look at two methods for identifying where your organization is falling prey to groupthink and confirmation bias.