YouTube is an awesome marketing tool that a lot of business owners haven't explored. What really makes this avenue amazing is how many leads and overall exposure you can generate at such a low cost. So many people just aren't aware of YouTube advertising... yet. That being said, I'm here to cover how you can gain more leads at an affordable price with YouTube. But before we dive into the marketing aspect, it's important to note that there's one expense that comes up even before the advertising begins: the creation of the video.