Associated with
Celeste Malia
Posted Jun 18, 2015
•
3 min read
Gone in 8 Seconds – The Importance of a Glanceable Experience
The average attention span of a human being is 8 seconds, meaning organizations today have 8 seconds to create positive engagement or run the risk of losing a potential customer. Sounds like a no-brainer, right? The fact of the matter is that many organizations – from digital advertising to news sites to food delivery apps – don't have a grasp on what it means to deliver a truly "glanceable" digital experience to their customers.
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