The WhatConverts platform seamlessly integrates with Google Ads, providing advertisers with a clear view of their Return on Investment (ROI). Through this integration, users can track calls, forms, and chats directly within Google Ads, ensuring no leads are missed. The integration allows for easy identification of which campaigns, content, and keywords lead to conversions, even after users leave the website. Additionally, leads from various sources are consolidated into one platform, allowing for organization, sorting, and filtering to generate insightful reports.