If this is front-page news on Friday morning, remember you read it here first.

Theresa May conveniently called the snap election right after we released our Hitting the Mark benchmarking report. We thought we would apply the same methodology to the election with some obvious modifications. First, unlike the ecommerce brands in Hitting the Mark, political parties don't really sell anything (insert your own joke here), so we could not analyse the post purchase journey. Secondly, because the election was such a surprise, we only have about a month's worth of emails.