It's no surprise that AI's time is now, and that's especially true for retail and eCommerce brands. For marketers in these sectors, the integration of AI into their customer engagement strategies is simply a necessity. After all, failing to harness the power of AI can waste time and slow skill development. While marketers have a learning curve, surprisingly it isn't with figuring out how to use AI-it's about determining how to use AI to solve business challenges.

Time spent here is usually focused on three areas: Strategy and planning, campaign management, and data analysis. Here's how AI can reduce the time and skills needed for campaign management and data analysis, and free up more time for strategy and creativity.