CMO Diaries | Be prepared: Black Friday's a-comin'
Associated with
Will Whitham Will Whitham
Aidan Casey Aidan Casey
Posted Nov 5, 2021 2 min read
CMO Diaries | Be prepared: Black Friday's a-comin'

Aidan has been prepping for one of the most important dates in most CMOs' calendars: Black Friday. But how do you balance building excitement, prepping your suppliers, and getting people geared up for the Holidays when it's barely even Fall?