A new year brings with it a series of emotions for entrepreneurs – anticipation, worry, and even fear. Any small business owner will tell you that going out on your own isn't for the faint of heart. It's been an unprecedented year and a half as the pandemic challenged businesses, big and small, to think differently.

While the world of business has changed in unexpected ways, entrepreneurs are entering 2022 filled with renewed excitement and ready to put the lessons the pandemic taught them to work to achieve new heights. At Keap, we've worked as a team exploring key small business trends that will lead to an explosion of new business starts in the new year fueled by technology and worker empowerment.