Martin Coady is the director of all things technical at the VML Center of Excellence, where he's in the business of technical strategy and content management. He's also an Everlytic sponsored guest speaker at The Nedbank Digital Edge 2013. We chatted to Coady about what he does, why he does it and what we can expect from his presentation. Coady built his first website using a CMS somewhere in the mid 90's. His exposure to content management systems lead to the start of a solution building career he'd come to love many experiences later. Coady was author of many best practice guides to website building for brands. Today he specialises in technical strategy, content management and creating intuitive customer experiences.