In today's competitive business landscape, successful companies recognize the importance of aligning their sales and marketing teams to optimise revenue generation. However, achieving true collaboration between these two departments can be challenging.

The traditional lead-handoff process of Marketing qualifying a lead, passing it to Sales Development Representatives (SDRs), and then to Sales Reps for closing might not be the most efficient approach. In this blog, we'll explore three effective strategies to enhance Sales and Marketing alignment, ultimately boosting revenue and fostering a more streamlined sales process.