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Transformation, Not Adaptation, Will Be Key For B2B Sales Leaders In 2022
Associated with
Mike Pregler Mike Pregler
Monica Behncke Monica Behncke
Jennifer Routhier Isabella Jennifer Routhier Isabella
Stephanie Sissler Stephanie Sissler
Posted Oct 12, 2021 • 5 min read
Transformation, Not Adaptation, Will Be Key For B2B Sales Leaders In 2022
Forrester Forrester

To succeed in 2022 and beyond, B2B sales leaders need to transform and embrace the new digital normal. Vice Presidents Mike Pregler and Stephanie Sissler explain what that requires in this discussion of Forrester's 2022 Planning Assumptions for sales executives.

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