Nofollow, Sponsored, and UGC Links Guide
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Melissa Fach Melissa Fach
8 min read
Nofollow, Sponsored, and UGC Links Guide
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In September 2019, Google announced that the currently 14-year-old "nofollow" attribute is set to receive two significant new siblings: the "sponsored" attribute and the "ugc" attribute (UGC stands for "user-generated content"). So, why improve something if it's not broken? Why two new attributes where before one was seemingly working perfectly well? Let's get into it.

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