This article is specifically for the Salesforce users out there. For a more
general overview on lead qualification, see the modern guide to lead
qualification. [https://clearbit-blog.ghost.io/blog/the-modern-guide-to-lead-qualification/]

Salesforce is an ideal place to do lead qualification and scoring as it is
typically the system of record and where all lead, contact, and account
information lives. Building a lead scoring process in Salesforce offers two key
benefits:

1. Enriched data with