In this lighthearted "Ask Us ANYTHING" episode, Jay Schwedelson answers listener questions about using suspense in marketing offers to drive engagement, and gives his predictions for the couples on the latest season of the Netflix reality show Love is Blind.

Main Discussion Points:
- Using mystery and exclusivity in subject lines can lift open and click-through rates
- Suspense is an effective tactic to stand out and drive engagement

- Suspense offers drive 40-50% higher click-through rates

- Starting subject lines with "exclusive" lifts open rates by over 20%