Conferences don't fail because of bad speakers. They fail because of bad planning. That's where a conference strategy template becomes your anchor.
Anyone who has ever walked into a chaotic ballroom-projectors not working, registration lines curling into the parking lot, panelists waiting for instructions that never come-knows the sting of poor organization. The truth is, the success of your next conference is not determined on stage, but in the months before, when your team either works from a clear roadmap or drifts in circles.