Hey there, sales and marketing leaders! Let's be real here in Q1, 2024: how many times (lately) have you felt like your lead generation efforts are just spinning your wheels? Diminishing returns and declining SDR effectiveness are real -- some are even questioning the role itself (Is it dead?).
You're not alone. In the ever-changing world of B2B, it's easy to fall into the trap of relying on the same old tactics, even when they're not delivering the results you need.