Whether you're a business or an individual content creator, it's no secret that YouTube is an insanely powerful channel to drive awareness, build an audience, and generate revenue.

That's because YouTube has over 2.7 billion active users who watch over a billion hours of videos every day. Many of them say it's their favorite platform for researching products and brands and making purchase decisions.

But how do you cut through that billion hours of video to make your videos stand out on a platform that is positively brimming with content?

That's exactly what we're here to discuss today. In this article, we will walk through nine of our favorite ways to promote your YouTube channel to drive more impressions, subscriptions, engagement, and revenue.