Associated with
Jason Rushforth
Emily Jahn
Posted Jan 18, 2024
•
5 min read
The Future of Sales: Navigating Change with Next-Gen Tools and Intent Data
The article discusses the evolving landscape of sales and the challenges faced by salespeople, including changes in buyer behavior and economic fluctuations. It emphasizes the growing importance of sales intelligence tools, with 43% of salespeople using them in 2023, a significant increase from two years prior.
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