Retail and ecommerce marketing leaders have the same ever-increasing goals: capture more attention, generate more traffic, and earn more sales. Marketing teams are busy churning out campaigns, updating product and landing pages, and dreaming up new deals and promotions. All marketing leaders share similar challenges. Increased competition and a plethora of new channels and devices make it difficult to reach the target audience. Marketing teams are stretched trying to accomplish initiatives and maximize ROI with limited resources.