According to a study by Pew Research Center, 80% people use the internet when they are looking up symptoms for sick loved ones or themselves. A PwC study also shows that social media is favored by 1/3rd people to get immediate and quick answers to their ailments. Initially, medical professionals weren't sure how social media could benefit them but the above figures clearly show that it is an underutilized tool. It can be used to connect with patients and build relationships with them much more easily than traditional options. Let's take a look at how this can be done –