Sun Tzu once said, "In the middle of chaos lies opportunity." And in SEO, there
is no bigger opportunity than the chaos of the SERP rankings.

Competitive analysis is how we find these opportunities, plan our content
strategy, and capitalize on our competition's weaknesses. Competitive analysis
is not easy. It takes time, patience, and practice-three elements that can be
luxuries for many busy marketers .

To help you make sense of it all, we're sharing insights from Mike Roberts,
founder of S