Have you ever had to explain how Zoom video calls work to family-members or how to get from point A to point B to someone visiting your neighborhood?

If so, you're already halfway to being able to write a helpful how-to article. But to get that extra bit of structure, flair, and inspiration you'll need to hold your reader's attention, keep reading.

Below, I've put together an eight-step guide to writing the perfect how-to article online, along with some additional tips on writing and optimizing ​eye-catching
Informational articles for search engines and readers alike.

I've even included a free-to-download how-to article template – the end result of years of testing and trials using Similarweb Digital Marketing Intelligence – to get you started.