We know (from the death of the third-party cookie) that privacy changes in data regulations and laws in recent years have marketers in hot water in regards to their approach towards a privacy-compliant future. So, in Succession speak, what's the play here? What is the next step for marketers? If personalized ads based on personal data are out the window due to changes in regulation, how do marketers target their audiences in a compliant way and still achieve the same results? In an interview for AdWeek, Geoffroy Martin CEO of Ogur thinks he's got the solution: swap personalized for personified ads.