In the digital age, it's important to have a robust online presence that makes it easy for potential customers to find and interact with you. In particular, millennials who are joining the market as purchasing decision-makers in the buying process may be more comfortable interfacing with B2B businesses online.

A robust marketing strategy should include a variety of marketing strategies, platforms, and channels such as search engine optimization, paid advertising, email marketing, social media, and more.

Each of these channels can enhance the ability of a customer to find your brand at the appropriate time and to guide them through the process of making a seamless and informed purchase.

Omnichannel marketing, which represents the opportunity for a customer to shop from many different channels, can help direct traffic to different sales channels, including e-commerce stores, physical stores, and more. Overall, omnichannel marketing can help boost your e-commerce business and increase sales, with studies showing that marketers who use omnichannel marketing earned a 287% higher purchase rate than marketers who used a single channel.