Adaptive identity systems may not be appropriate for all digital products. And often, they might be too robust for a fledgling startup to undertake when funding, traction, and company growth dominate your day-to-day.

But for products that want to establish a strong foundation, or for those that are revamping an identity to prepare for high growth or expansion, adaptive identity architecture is a strong approach to take.

It provides a foundation that can be scaled along with your digital product (varied based on any number of new products you can't predict) and shields your product from the fast-expiring visual trend cycles. Additionally, like a well-architected home, adaptive identity systems ensure that you won't have to overhaul your identity as you grow, and instead, add-on gracefully and make simple adjustments.