Whether you handle paid or organic social media marketing, you need a way to quantify the results you've achieved. Instead of sharing social media metrics like clicks or engagement, focusing on the value you provide often makes a much bigger impact. When you know the value of your work, you can partner with your boss or your agency clients to make smarter decisions about scaling campaigns or prioritizing tasks. With this data in hand, you can also make a better case for increased compensation or more responsibilities. So how do you prove the value of your social media marketing efforts?