How to score sales leads programmatically
Associated with
Alex MacCaw Alex MacCaw
2 min read
How to score sales leads programmatically

If your business has an inbound sales process then you're probably measuring the
quality of leads. Knowing how important a lead is helps with prioritizing
followups effectively. Proactively reaching out to valuable leads and giving
them the white-gloves treatment can also help conversion.

At Clearbit we have a system that scores incoming leads based on our data, and
sends us an email alert when a high value lead, such as a company that's raised
money, signs up.

Today I want to release the libr

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