Sales technology is a key component of any sales transformation effort. PDA Group understands that excelling in any aspect of business requires
a flexible framework that enables innovation and execution of strategy throughout the organization.
Recently, PDA Group partnered with the sales technology company Membrain to offer an integrated sales effectiveness solution that is built for complex b2b sales. The combined
effort promises to improve collaboration, create a seamless customer experience, and enable continuous sales optimization on behalf of PDA Group clients.

Here's how PDA Group transitioned from Hubspot CRM to Membrain's b2b sales platform to achieve all of these benefits within their own company, so that they can now support their
clients with the confidence of this proven approach.