For us B2B marketers, it's time to reassess everything. Our tech tools are light years from where they were a few years ago. Old strategies aren't producing like they used to. And customers search for solutions in places we never thought to go. There's a lot of promise, but we'll need to know which B2B marketing trends to keep a keen eye on for 2024.

We've listened to the marketing podcasts, read the data, and followed the leaders on LinkedIn. Eight trends in B2B marketing percolated through it all. We've listed them here and added tactics you can use to get ahead of the curve this year.