Won't you like to decrease your customer churn rate to a single digit? Worst case scenario, you can manage a 6% - 7% churn rate.

Like you, small, medium, and large-scale enterprises put their best foot forward in fighting churn. Irrespective of the effort, avoidable customer churn costs U.S. businesses a $136 billion yearly loss. Why? Because of bad customer experience.

According to Esteban Kolsky, a customer experience strategist, 67% of consumers cite bad experiences as a reason for churn. And while 72% of happy consumers share a positive experience with 6 or more people, 13% of frustrated customers tell 15 or more people about their experience.

This is where a CRM or customer relationship management software comes in. CRM software helps you identify your customers' challenges at every touchpoint of your business. And to get maximum value from your CRM software, you need to adhere to CRM best practices.