Associated with
Hennie Lievense
Posted Jan 27, 2021
•
3 min read
Not sure about omnichannel e-commerce for B2B? 3 compelling arguments
Having a solid omnichannel e-commerce strategy is more relevant than ever for B2B businesses, as it offers a holistic approach to sales that transcends buyers' channel choices. Now that professional buyers are accustomed to it in B2C, they also want a seamless and consistent B2B experience, even when they switch between channels.
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