A couple of years ago, product-led growth companies were the scrappy little underdogs of the SaaS industry. They launched without a sales team and focused on growing users and grabbing attention, but they were easy to write off for a while as a niche market.

Well, we're here with both bad and good news. Yep, you do need to make the switch to a product-led approach, no question about it. But it's easier than ever, and it's also a lot easier than you think-even for the biggest enterprise.