How to Adapt your Offering by Listening to the Buyers [podcast]
Associated with
Randy Frisch Randy Frisch
Michelle Huff Michelle Huff
1 min read
How to Adapt your Offering by Listening to the Buyers [podcast]

On this episode of The Marketer's Journey, I interview Michelle Huff, CMO at UserTesting. UserTesting has seen amazing growth, moving from 50 million to 100 million in revenue over the course of Michelle's time there and as the CMO Michelle has kept laser focused on this growth but been mindful of building a cohesive team that feels embraced by her as a leader. UserTesting has created a double-sided marketplace that is redefining the market research industry. What Michelle has learned marketing for this rapidly growing company in this developing industry is that listening to your buyers is king. Many marketers champion the importance of their buyers without ever speaking directly to them; outsourcing market research and feedback collection. CMOs need to make sure their entire organization is committed to listening to their customers no matter what.