In the Content Logistics podcast episode, "How to Create Content That Speaks to Your Audience," host Camille Trent talks with Tommy Walker, founder of The Content Studio. Walker emphasizes the importance of understanding your audience's journey and engaging them on a human level. He believes that audiences should be seen as amplifiers of content and understanding their motivations and backgrounds is crucial. Walker also stresses the importance of introspection, reminding marketers that they too are consumers and should consider their own behaviors and motivations when creating content. He also discusses the importance of understanding the customer's journey, not just in terms of their interaction with a product or service, but also their emotional journey when engaging with content. Walker's approach to content creation is about understanding the stories that consumers tell themselves and ensuring that content speaks to these narratives. The episode also covers the importance of having a unique premise and the need to see the show itself as a format that needs marketing, not as the strategy.