Associated with
Robert M. Heger
Posted Apr 24, 2019
•
14 min read
Omnichannel Analytics: An In-Depth Look at Attribution Modeling
Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we'll dive into attribution modeling, provide an in-depth understanding to get you and your team prepped when setting up your omni-channel analytics strategy.
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