Did American Idol Kickstart the Text-To-Donate Culture?
4 min read
Did American Idol Kickstart the Text-To-Donate Culture?

Aside from launching the music careers of several aspiring singers, American Idol can also be credited with inspiring a new way to raise money for disaster relief.

The show's primary voting system, which allows viewers to cast votes via their mobile devices, became a springboard for AT&T engineer Marin Croak who realized a similar use for the technology as hurricane Katrina tore through the Gulf Coast in 2005.

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