Automation is a great way to save time and money. It's also the latest email marketing trend.

In fact, automation is one of the most effective ways to engage with your customers and drive more sales. It can help you send out an email campaign that includes specific products or services that are relevant to each customer based on their past purchases.

This saves time because instead of manually sending out emails by hand every month, you can automate it so they're sent automatically at certain times during the year (like Black Friday).

In this article, we'll talk about the latest and most effective email marketing trends like email automation, conversion rate optimization, user-generated content marketing, and more.

Read on!