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Are Download Spikes Driven by Ego or Genuine Engagement? [with Share Your Genius's Jillian Hoefer]
Are downloads a sign of podcast success? Or is the attention we give them driven by ego?
Rachel turns to Jillian Hoefer, Share Your Genius' Strategic Lead and Creative Director to set the record straight: downloads are a metric of performance, but not necessarily an indicator of success. So what do we mean by that? What constitutes true success for your B2B podcast? Tune in to hear her answer.
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