Rumour has it that TikTok has the lowest CPM, yet beneath the surface lies a labyrinth of nuances. Let's uncover the hidden dynamics shaping your TikTok ads.
So you're considering advertising your way into the hearts of millions on TikTok. But wait – is the cost per thousand impressions (CPM) as groovy as it sounds, or are we caught in a digital myth?
In this blog, we're putting TikTok CPM under the spotlight. Let's determine if TikTok is the cost-effective stage your brand deserves