Mastering B2B Buying Groups with Hierarchies & Persona Scores
Associated with
Posted Aug 6, 2024 6 min read
Mastering B2B Buying Groups with Hierarchies & Persona Scores

Without understanding hierarchies, we can't piece together all the players in an account's buying team or buying group. Unfortunately, manually mapping hierarchies at scale isn't realistic. We also can't rely on job titles alone to identify decision makers as the buying power of a particular title can vary significantly between companies

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock