In this episode, we're joined by Matt Heinz, president of Heinz Marketing. With over 15 years of marketing, business development, sales experience, and his love for Mike Tyson's Punch Out, Matt brings a unique perspective to our show. Tune in to see why marketers are replacing media budget with technology, and why content reuse may be exactly what marketers need to spark creativity and increase content personalization at scale. Oh, and the plan you have...be prepared to pivot if you catch that proverbial punch to the mouth.