Is your marketing program profitable? Do you know how much you can spend to profitably acquire new customers? Do your marketing and sales teams share a common revenue goal?

If your answer is "no" or "I'm not sure", I hope you'll find this issue helpful.

I recently got to sit down and chat with Adam Goyette, Founder of Growth Union, to get his advice on how to build a profitable marketing program. Adam has led marketing efforts at companies like G2 and Help Scout, and now helps leading SaaS companies accelerate their growth.

Read on to discover the top takeaways from what he shared!