If there's one word we're hearing a lot in the marketing world lately, it's "automation." Everything seems to be revolving around automation-and for good reason!

After all, marketing automation tools are designed to streamline workflows and enhance the customer service experience. But what exactly are automation tools? And why are they important?

Our guide dives into everything you need to know about marketing automation tools, including how they can benefit your business and which are our favorite options in 2023.