Posted Aug 15, 2019
•
3 min read
The Data Activation Survival Guide
This past year has been the year of the CDP. The market grew by a whopping 71% in the first half of 2019 alone. 78% of companies have, or are looking into buying Customer Data Platforms. The hype of CDPs has allowed marketers to unify their siloed data - but that's only a part of the puzzle. While businesses have unified data, it's not immediately apparent how to execute data activation.
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