Cvent, a leader in event technology, swiftly adapted its in-person events to virtual experiences amidst the global pandemic. Kate Stowell, Assistant Team Lead, navigated the transition of Customer Success Groups (CSG's) to virtual platforms, ensuring global collaboration and timely communication with attendees. Leveraging Cvent's Event Marketing and Management platform, they seamlessly updated registration and expanded marketing reach. Using ON24 for live webinars and CrowdCompass for engagement, they delivered personalized experiences and facilitated networking. The virtual events saw high adoption rates and positive feedback, proving the effectiveness of virtual engagement. Cvent plans to continue leveraging virtual events while foreseeing the return of in-person and hybrid events in the future.