Our panel of experts, Outreach's VP of Sales (Mark Kosoglow) and a TOPO Sales Development Analyst (Dan Gottlieb) discussed

1.Targeted roadshows by geographies
2.Customer/prospect dinners
3.Podcast invites
4.Direct mail campaigns
5.Sales engagement workshops

Key Takeaways -

When planning a targeted roadshow by geography, avoid the spray & play strategy

At a prospect dinner, actually eat and enjoy the food/time you're sharing with people

Direct Mail campaigns are still around because they WORK, but think about the goal before you leverage them