In this episode of Sunny Side Up, Chris Moody interviews Jana Eggers on explainability, trends, and tools in AI marketing. Jana emphasises the need for transparency to identify and correct biases, urging the prioritisation of user needs over technological capabilities. She argues that explainability should not be an afterthought but a fundamental aspect of AI. Chris and Jana discuss trends in AI-driven personalisation in marketing, pointing out the need for more nuanced feedback mechanisms. The conversation then shifts to best practices for utilising AI in marketing strategies. Jana advises a balanced approach, combining trust in AI with human expertise and scepticism.