Whatever you want to call it, the best
sellers have it. Especially when going
up against their competitors.
And the best competitive experts?
Well, they raise the confidence of every
seller that's in a competitive deal.
This is why the best competitive experts
conduct regular competitive confidence
surveys with reps.
It's the secret to identifying your sellers'
competitive needs, establishing a 'twoway street', and ultimately, developing
a relationship where sales go out to
bat for you.