As salespeople look for better ways to reach out to prospects and close more deals, account-based prospecting is becoming increasingly popular. While the concept has been around for decades, more companies have recognized that the account-based approach is one of the best ways to stand out from the competition and engage potential customers in crowded markets.

However, account-based strategies are often seen as resource-heavy, requiring teams of people working day and night to close one sale. As a result, many businesses think that an account-based approach is impossible in their circumstances.

The truth is that, while account-based selling does require more thought than the traditional approach, it's still possible to use technology and automation to make things easier.

In this article, we'll take a closer look at account-based prospecting, how it can be automated, and ways to make it more effective than ever.